Simpler Selling
Make selling simpler.
Make sellers better.
Your team probably knows more about selling than they manage to use when it matters.
Most training adds. Simpler Selling takes away.
45 minutes. We'll look at how your team sells today.
Not ready to talk? Take the 3-minute Sales System Diagnostic5,000+ sellers and leaders trained, at companies including HubSpot, HPE, Dropbox, Canva and monday.com.
The problem
Selling doesn't need to be more complicated. It needs to be more consistent.
It's the same pattern in most SaaS sales teams: the knowledge is there, the consistency isn't. It shows up in forecasts you don't trust, deals stalling at the same stage, and two people carrying the number.
You're building the sales function.
Your team is growing, but the way your business sells hasn't yet become a clear, repeatable way for everyone to sell.
- Everyone running discovery differently
- Deals progressing without real qualification
- Messaging changing from rep to rep
- Too much reliance on one or two people to move deals
You need to work out what good looks like, make it simple enough for people to use and help your team get good at it.
You're leading an existing sales team.
You can see what needs to change, but turning that into something the whole team practises and consistently applies is the hard part while you're running the number.
- Inconsistent discovery and qualification
- Managers coaching differently
- Reps reverting to old habits
- A methodology that exists but isn't actually being used
I help you simplify how you want your organisation selling, turn it into practical training and coach your people until it becomes the way they actually sell.
Capabilities
Where deals actually get stuck.
Discovery
Qualification
Objection Handling
Multithreading
Prospecting
AI for Sales
Why Simpler Selling is different
More training isn't always the answer.
The problem usually isn't how much your team has been taught. It's how much of it they can actually use on Monday morning.
More Sales Training
- More frameworks
- More theory
- Generic examples
- One-off training
- Hope it sticks
Simpler Selling
- Clear behaviours
- Practical application
- Your buyers and deals
- Training + coaching
- Reinforce what works
How it works
Simpler selling starts with understanding how your team actually sells.
- 01 Understand
Understand how your team actually sells
We review calls, speak with sellers and look at live opportunities to see where deals get stuck and what's become unnecessarily complicated.
- 02 Simplify
Decide what good looks like
We turn what's working into a clear, repeatable set of behaviours sellers actually need, building in AI wherever it removes unnecessary work.
- 03 Train
Train it against their world
Your team uses it against their world: their buyers, deals, objections and conversations. Practical. Interactive. Immediately usable.
- 04 Coach
Coach it until it's normal
Training creates the starting point. Coaching makes it normal. Live deals become the material and real conversations become the coaching opportunities.
Make it simple. Practise it. Coach it. Make it stick.
Proof
What sales leaders say.
“Shane was an outstanding trainer, super proactive and energetic, with a strong understanding of the company context he was training for. What stood out most was his ability to truly listen and guide the group throughout the course, helping us get the most out of each concept and translate it into practical, real-world application.”
VP Sales
B2B SaaS
“Shane was a very engaging presenter. Tonality and session plan was perfect, and felt very comfortable sharing.”
Sales Director
Scale-up SaaS
“We now still have to implement it - but we now have common language and common framework to use at all levels.”
Department Head
Where would a small change make the biggest difference?
Start with a free 45-minute Sales Review. We'll look at how your team sells today and where change would have the most impact.